Event: A Brand Called You – Learn, Improve, Build and Grow | Personal Branding 2.0

Keynote Speaker:  Lydia Fernandes, MotivMode  Kick-off Speaker:  Laura Furtado, DivaGirl Inc. Join the Brampton Small Business Enterprise Centre and Ontario Ministry of Economic Development and Innovation on March 6 for a morning of networking.  I will be the keynote speaker at this event and the focus of this informative and fun-filled morning is business imageContinue reading “Event: A Brand Called You – Learn, Improve, Build and Grow | Personal Branding 2.0”

Online Marketing: Re-frame Your Perceptions

Why Internet Marketing Is The Best Way To Build High Trust For A Low Budget – guest post by Cathy Presland   I know, the words “internet marketing” and “trust” in the same sentence sound incongruous don’t they? You probably have that image of big red headlines and lots of yellow highlighting – and IContinue reading “Online Marketing: Re-frame Your Perceptions”

Can you save your business?

Being an entrepreneur is very liberating and fulfilling, but sometimes it can be downright scary.  A study done by Inc. magazine and the National Business Incubator Association (NBIA) revealed that 80 percent of new businesses fail within the first five years. Yikes!! While external factors are always at play, there are plenty of internal factorsContinue reading “Can you save your business?”

FOCUS in Business

I’ve been speaking to women a lot lately about the idea of “focus” in business in terms of understanding their target audience.  Then I came across a great interview that spoke about “focus” in product and service offerings.  The interview is led by public relations expert Marsha Friedman  and she chats with Al Ries – author of “The 22-ImmutableContinue reading “FOCUS in Business”

Lessons Learned – 2010 Edition

This year was chock full of lessons learned for me as an entrepreneur.  I think if I were to assign a theme to my 2010 it would be “The Year of Focus” along with a heavy dose of mentoring.  While there are principles of entrepreneurship that I know on an intellectual level, my experience this past year was thatContinue reading “Lessons Learned – 2010 Edition”